Fundamentals of a PTC site

Posted on 16 July 2008 by ShahZ

Ok, let me explain the theory of PTC to you guys just in case you might be wondering..
First of all, PTC sites have 3 main characters - The owners, The buyers, and The sellers..
I’ll explain the role of each of this characters..

The owners
These guys are responsible in getting business for the PTC site, maintaining it, make sure it is attractive all the time, and perform all managerial tasks. They have to make sure their PTC site is always achieving the target and goals set by a PTC site. Keeping the sellers and the buyers busy is the prime objective. They have to work their way out to make the site smooth and always active. Support and payment is usually the major concern which makes a PTC site alive.

The buyers
These are the advertisers. Why they use PTC sites, I will explain in the later part.

The sellers
The clickers. Their prime objective - money! None of the clickers are in a PTC site for the ads. They are there for one sole reason - money! In most cases, users will click the ads and proceed with their job until they click the next ad and do the same thing again.

Then how does this PTC work at all?

Each of the characters have their own goals to achieve and being on a PTC site, everyone will achieve it. And every character is reciprocal and interconnected. The seller gets their money, the buyers get their site advertised, and the owner gets the site running. The good thing about PTC is, it delivers a huge amount of traffic to your site in an instant and for as long as you are advertising with them. However, once the advertising stops, the traffic rate drops. Though it does, eventually there will be a slight daily increase in traffic with interested users who finally recieve the message accurately. There is little or no possibility that your site will not be visited again in the future.

The advertisements displayed on a PTC plays a big role for all characters. If you want to advertise your site on a PTC, there are several rules you should apply. First, your site must be catchy. Something that will attract people to read what is it about. This role is performed by the design, the structure and he management of the PTC site. It’s a quick way to promote your product with immediate unique visitors per day. Second, your site must be fast loading. This counts in a good webhosting which provide powerful connection to the server. You must remember, average PTC sites view the ads for just 30 seconds and if your site doesnt load completely in that period of time, its a loss for you. Though new scripts have implemented scripts that will wait till the site is totally loaded before the timer begins, there is a slight hack for slow sites over this matter and in most cases, users will just quit waiting and move on to the next site. So its a downside for you to have a slow loading time for your website. Third, your site must be straightforward! Your message must be clear and your product must be immediately advertised. This is the most important fact for advertising on PTC sites. Almost all users will NOT click the links within an advertised site. As I said earlier, they wont even bother to look at the site sometimes. So if your site has too much information, the message will not be delivered successfully and this is a downside for you.

What is the benefit to The owners?
Simple - Money! How they make the bucks? Usually, there will be a price for a certain amount of hits. Lets say, for 1000 hits, they price the traffic at $50. They will give 1 cent per view to the seller and if there are premium services, it might go up as high as 1.5 cents or maybe even 2 cents. So, doing the maths, 1000 hits for 2 cents (we take the bigger figure for maximum approach) will make them pay 2000 cents to The sellers. This is $20. Where does the $30 go? You are right! The owners! 1000 clicks are easily achieved in a day for solid PTC sites. So if 30 ads achieve 1000 hits in a day, you do the maths